The Bazaarvoice Notifications Subscriptions API enables you to manage end-user subscriptions to email notifications triggered by the Bazaarvoice platform. To learn more, go to the Notifications Subscriptions API home page.


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This page explains how to subscribe users to email notifications sent by the Bazaarvoice platform.


Subscribing users is a two step process involving:

  1. Create an email authentication token
  2. Add the token to an opt-in list using the request below.

Continue reading to learn how to perform step #2. Refer to the Tools page to view Open API specs and Postman collections that help you interact with the Notifications Subscriptions API.


POST /notifications/<client-name>/subscriptions/subscribe?passkey=<your-api-key>&userToken=<email-auth-token>&emailType=<email-type> HTTP/1.1
HOST: [stg.]
Content-Type: application/json

Use this request to add an encrypted email address to the opt-in list for a particular email type. This will subscribe that email address to the email type and remove the email address from the corresponding opt-out list for that email type.


All parameters are required, unless otherwise noted.

Name Description



Optional. Use to make request in a non-production context. Refer to Environments to learn more.


Lower case customer name associated with your API key. Look this up in the Bazaarvoice Portal.

Query String


Your public API key. Look this up in the Bazaarvoice Portal.


See Creating the Email Authentication Token.


Capitalized email type. See Notifications Types.

Content-Type application/json

Optional. If included must be application/json.

Response body

Response will be a JSON object. The following demonstrates a typical response:

    "client": "apitestcustomer",
    "emailAddress": "12c9736cf20452e5198e9bea7b539323c19107672bf958bd3072fa06e0c87bc0",
    "subscriptionType": "OPT_IN",
    "emailType": "PIE",
    "time": "2014-01-24T00:12:46.178Z",
    "emailAddressHash": "de7061b71475c6f62274b0ff561ac01c5e1507b9869598ac6de82ec6b0752060",
    "_id": "52e1ad4145631c82e6b158a7"

The emailAddress value can be decrypted following the process described at Decrypting Email Addresses.