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Conversion events, for non-eCommerce sites and Transactions events, for eCommerce sites are the key metrics that power the Conversion Impact report (CIR).


What is the impact that CCG has on your site? What is the lift that CGC provides? These are the types of questions the Conversion Impact report (CIR) answers. But it is not possible without having Conversion or Transaction analytics events defined.

Transactions events must be included for implementations where sales are involved. While Conversion events are defined as events where a user takes the "desired path or action" that does not involve a monetary transaction, such as store locator, production registration, download, etc.

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Refer to these resources for additional information related to API Analytics.