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Conversations API: Retrieve and submit consumer-generated content (CGC), and retrieve your product catalog and statistics about your CGC.

Product Display Page Overview

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This page details the analytics events that should be implemented on pages utilizing user generated content.

Overview

As part of the BV Pixel implementation, it is beneficial to know how and when customers view and interact with consumer-generated content (CGC). While CGC can be located throughout a site, this data is most frequently located on product display pages (PDPs). Therefore, it is logical to group the analytics needed on those pages together.

Analytics are broken into sub-categories: passive/macro-level analytic events and feature used events.

Section contents

Use the links below or the menu to the left to navigate to the pages in this section.

Passive Analytics Events

Read about capturing events occurring at a large scale. These include when users load pages that contain CGC or scroll to sections within a page containing CGC.

 Feature Used Events

Learn how to capture events related to consumer interactions with Bazaarvoice content (clicked, filtered, paginated, sorted, hovered).

Related resources

Refer to these resources for additional information related to product details page API analytics.

Bazaarvoice API Analytics Extension

This Google Chrome extension inspects and displays Bazaarvoice analytics data.